diff --git a/Makefile b/Makefile
index 25c0241..8baa351 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,7 @@
-all: build sync export_dataset export_stats merge_images export_statistics export_mentions
+all: ensure_env build sync export_dataset export_stats merge_images export_statistics export_mentions
+
+ensure_env:
+	-@python3 -m venv venv
 
 build:
 	pip install build